Hello, my name is

Ahmed Reda

Specialist in Establishing and Managing Restaurants

About Me

I am Ahmed Reda, a specialist in managing, establishing, and developing restaurants, with over 15 years of experience in the food and beverage industry. I live in the United Arab Emirates, where I have been working since 2020 to help restaurant owners overcome challenges and achieve success.

Some of the key challenges I help restaurant owners solve include

Lack of experience in the field
Pricing errors of products
Absence of an internal system to control costs
Weakness in the performance of staff or managers
Lack of experience in marketing”

Throughout my career in the UAE, I have contributed to managing and developing many establishments, including

Restaurants serving Arabic cuisine
Burger restaurants
Pastry shops
Specialty coffee cafes
Roasteries offering both Eastern and Western sweets, along with flowers

 

Specialized in establishing and managing restaurants, marketing management, with a focus on cost reduction and performance improvement

My professional journey began in 2008 in the restaurant industry in Egypt, where I held various positions, starting from chef to restaurant manager, covering all departments within restaurants. Later, I moved to Saudi Arabia to work with Abdullah Al-Othaim Markets, which owns over 300 branches. I was responsible for one of these branches as a Bakery Supervisor, which helped refine my skills in management and operations

Subsequently, I founded and established ‘Areej Lebanon’ restaurant in Dammam, which provided me with extensive experience in hospitality and catering services. At the beginning of 2020, I moved to the UAE to take on a new challenge, focusing on supporting restaurants and helping them improve their performance

The Services

 Understanding your requirements and providing full supervision until delivery

Analyzing the situation in the restaurant using
SWOT ANALYSIS
Identifying the areas that need development in the Restaurant
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Restaurant operations management includes, but is not limited to: determining fixed and variable costs, standardizing recipes, conducting quality tests, training staff on recipes and professional work, reducing costs, and managing suppliers, including evaluating current suppliers and Reviewing supplies
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Preparing a new menu or improving the existing one using menu engineering techniques
Menu Engineering
With the aim of increasing sales and enhancing the customer experience
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Managing recruitment operations and preparing monthly reports
Profit and Loss Management​
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Providing a comprehensive management system and operational templates, including but not limited to the following

Monthly inventory templates
Monthly cost preparation template
Restaurant opening and closing checklist
Work area cleanliness template
Internal penalties list
Damaged product disposal template
Staff meal template

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Digital Marketing Management

Professionally managing social media pages to ensure effective engagement with the audience.

Creating innovative daily designs tailored for social media platforms.

Modifying or developing the visual identity when needed to enhance the brand.

Establishing new social media pages if necessary.

Preparing a professional profile that reflects the restaurant’s identity and brand message.

Developing a long-term marketing plan to achieve growth objectives.

Creating a strategic plan for expansion, outreach, and increasing market presence

Skills

Business Management
99.99%
HACCP and ISO Standards
99.99%
Cost Management
99.99%
Food & Beverage Operations
99.99%
CRM
97.99%
Employee Training
95.99%
Point-of-Sale Systems
90.99%
Marketing Planning
90.99%

My Experience

Aug 2024 – Present

Mister Burger

Operations Manager

Enhanced sales and customer acquisition through effective business planning and marketing campaigns. Managed daily operations, inventory, and employee training for operational efficiency.

Jan 2024 – Apr 2024

Qasr Maliha Sweet and Flowers

Operations Manager​

Standardized recipes and cost structures to optimize operations. Implemented marketing strategies and streamlined workflows.

Jan 2023 – Present

Wagyu Burger

Restaurant Manager

Established brand identity, created menus, and developed long-term marketing strategies. Managed procurement, inventory, and team scheduling for smooth operations.